Internet Marketing Jobs

The Interactive Media Planner is the agency’s primary contact with Account Service on a day to day basis. With the guidance of a supervisor, the Media Planner should be able to function independently on a day-to-day basis in a variety of areas. The supervisor is a mentor and advisor and should be kept informed on all account activity on a regular basis. Responsibilities: Coordinates the planning and execution of interactive advertising programs for specified clients to meet ROI/Volume objectives and budgets; Consults with Account management, Design, programming, media and others when appropriate to develop strategic solutions to clients objectives; Monitors day-to-day progress of campaigns to make sure that deadlines are met to respond to team counterparts problems and questions; Manages media teams, setting quality standards and enforces adherence to those standards; Supervises an Assistant/Buyer where appropriate; Continues developing skills as a good presenter, a clear and organized writer and a strategic thinker; Sets an example within the agency with a positive, problem-solving approach to inter-departmental relationships; Performs analysis of client’s campaigns and crafts recommendations based on analysis; Acquires knowledge of the client’s business and customer so that marketing and advertising problems and opportunities may be anticipated; Identifies interactive opportunities and initiates new strategic projects based on their interpretation of client’s needs; Develops a reputation of respect and trust at the client organization; Mentors and trains Assistant Planners and Buyers. Required skills: College Degree; Minimum 2-3 years Interactive Marketing experience, Agency experience preferred and Direct Marketing experience highly valued; Strong Initiative; Clear writing and good presentation skills; Strong analytical skills.

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