Internet Marketing Jobs
Yodle,
New York, NY
Overview
In this highly critical role, our ideal candidate is a skilled and motivated Internet marketing professional with 3-5 years hands on experience with various online advertising programs like; Paid Search, white hat SEO, Email and Display for use in demand generation campaigns. Responsibilities - Daily hands on implementation and campaign management of white hat SEO methods and Google Adwords PPC campaigns. - Create new and optimize existing landing pages, research/develop keywords and create meta titles and descriptions. - Analyze SEO and PPC campaign data and adjust accordingly utilizing tracking and analytics solutions to deliver maximum return. - Keep abreast of the latest SEO & SEM industry information and trends. - Explore and test new online channels to generate more small business interest for online advertising Skills Required - 3+ years experience optimizing SEO campaigns through white hat methods. - 3+ years successfully creating and managing paid search campaigns on engines like Google and Yahoo. - Experience writing persuasive search friendly content to traffic. - Strong knowledge of search engine algorithms and ranking strategies for Google. - Landing page conversion optimization (A/B testing, multivariate testing and offer testing background). - Working knowledge of web analytic and bid-management tools such as Did-it’s Maestro, Atlas One Point, SearchIgnite, Webtrends, Hitbox Professional, Omniture, Core Metrics. - Experience with online display advertising, Affiliate Marketing, Email, Web site Analytics and Web site Conversion Metrics (CPM, CTR, CPC, CPL, CPA) a plus. - Ability to work in a fast paced environment on multiple projects with varying deadlines - Bachelor’s degree required, Masters degree a plus TO APPLY Click here to apply 
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