Internet Marketing Jobs

Sitewire is looking for a talented Digital Media Campaign Manager with unparalleled pay-per-click skills. This is a full-time position with benefits.

Responsibilities:

* Manage paid search campaigns across multiple engines; multiple brands and multiple geographies to ensure the company's specific goals are met.
* Ability to accurately place and test conversion scripts in multiple environment and knowledge of analytics as pertains to search engine marketing (engine-generated codes, Omniture is helpful as well).
* Provide strategic direction for your campaigns while ensuring all deliverables/campaign updates are completed accurately, on time and in line with the client's goals.
* Continual optimization of the campaigns, analyzes campaign performance trends, and makes strategic recommendations to increase campaign performance and exceed client goals.
* Develop and deploy optimization tactics with a holistic approach to ensure client is maximizing its total opportunity from search engine marketing efforts.
* Identify client's competitors' web marketing strategies and tactics and create client assessment and recommendations.
* Key roles of the position include: Researching online media placements, purchasing media, finalizing/processing insertion orders, placing advertisements, measuring campaign results, enhancing campaigns when needed, analyzing results and providing on-going recommendations for improved performance.
* Must be Google AdWords Certified and have a thorough working knowledge of multiple search engine platforms, including but not limited to Yahoo!, MSN/Bing, Ask and other various search engines.

Key attributes for this position include:

* Attention to detail
* Effective time management
* Ability to deal with uncertainty
* Ability to contribute individually, and participate in cross-functional teams
* Creativity
* Willingness to test
* Doggedness and determination
* Ability to synthesize large amounts of data into actionable information
* Excellent writing skills and a willingness to use them
* Excellent verbal communication skills
* Ability to create great working relationships with all levels within the company and across multiple disciplines
* Sense of humor - work's hard but has fun too!



Experience :

The ideal candidate will have experience in the following areas:

* Pay-Per-Click Management (campaign uploads, bid management, keyword research, landing page analysis and recommendations, ad copy in Google, Yahoo, MSN, etc.); bid tool management (i.e. Omniture) experience preferred but not required.
* Display Advertising (buying, negotiation, ad creative testing) experience preferred but not required.
* Social media Tools (Twitter, Facebook, Delicious, etc.) experience preferred but not required.
* Financial and quantitative analysis
* Self-Project management
* Proficient in Microsoft Excel, Word, and PowerPoint
* General comprehension of Search Engine Optimization (SEO) (keyword research, linking strategies, content creation).

Background: Bachelor's Degree in Business, Marketing or Communications preferred.

TO APPLY
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