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Director of Email and Mobile Marketing
Director of Email and Mobile Marketing
Posted Oct 03, 2009
The Art Institutes LLC,
Pittsburgh, PA
Director of Email and Mobile Marketing is responsible for managing email and mobile marketing processes for The Art Institutes system of 40+ schools. Develop and leverage integrated communication channels to achieve system-wide inquiry conversion goals, foster applicant engagement, and influence student enrollment rates. Work with external email and mobile providers/ platforms, internal operations associates, and marketing and admissions leadership to drive results across the system and at the school-level. Strategic and innovative thinking, direct marketing expertise, analytical skills and a strong work ethic are a must, as is the ability to have fun in a challenging and demanding environment. Formulate specific email communication strategies and campaigns in support of system and schools, ensuring accountability through measurement.
Qualifications include degree in Marketing or related field; 5-7 years of online, e-commerce or direct marketing consumer experience including 2-3 years in a marketing leadership role, with an emphasis on email marketing.
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