Internet Marketing Jobs
iCrossing,
Chicago, IL
iCrossing is looking for a motivated individual to join our Chicago Search Media team as a SEM Media Manager III. In this experienced level position, working in the dynamic interactive marketing industry, you will manage daily activity on search engine marketing (PPC, SEM) accounts to achieve client goals.
Among the position's responsibilities, you will be challenged to: create successful campaign elements based on an understanding of our clients' business and customers, analyze performance and provide optimization ideas, and evaluate strategic opportunities while communicating effectively. Search Media's ability to target and track demands detail oriented strategic thinkers with a curiosity to find the "why" behind the data and a drive to be impactful. Research clients' websites - understand online goals and objectives. Develop keywords and phrases relevant to business model. Assisting in development of search media plans (research, submitting request for proposals "RFPs" to search engines) and building effective relationships with all vendors. For client media campaigns, develop advertising copy / messaging adhering to the search engine specifications and guidelines. Responsible for proofreading content and ensuring quality of message. Communicate with clients on all elements of the campaign. Generate weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies. Collaborate with technical team the implementation of codes onto URLs for effective tracking and return on investment (ROI) measurement. Assisting in monthly and quarterly media billing reconciliations. Responsible for training on all elements of paid search campaign management and internalize as well as develop best practices in paid search campaign management. Maintain an understanding of industry trends and research industry related media. TO APPLY Click here to apply 
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