Internet Marketing Jobs
The Art Institutes,
Pittsburgh, PA
The Director of Email and Mobile Marketing is responsible for managing email and mobile marketing processes for The Art Institutes system of 40+ schools. The primary responsibility of this position is to develop and leverage integrated communication channels to achieve system-wide inquiry conversion goals, foster applicant engagement, and influence student enrollment rates. This position works with external email and mobile providers/ platforms, internal operations associates, and marketing and admissions leadership to drive results across the system and at the school-level. Strategic and innovative thinking, direct marketing expertise, analytical skills and a strong work ethic are a must, as is the ability to have fun in a challenging and demanding environment. The Director of Email and Mobile Marketing will formulate specific email communication strategies and campaigns in support of system and schools, ensuring accountability through measurement.
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