Internet Marketing Jobs

The Demand Generation Manager is responsible for successfully planning and managing highly effective lead generation programs that support the company’s enrollment efforts. This person must be able to manage through an agency as well as plan and execute media campaigns in-house. The successful candidate must be passionate about online lead generation and be able to consistently deliver high-quality leads through cost effective campaigns and successful conversion optimization strategies to meet the company’s pipeline enrollment goals. Specific Responsibilities: The job duties listed below are not all inclusive of what the employee may be responsible for. Other duties may be assigned to assist with achieving certain goals, expectations and to support business needs. Accountabilities: Lead generation to meet budget, revenue and profitability goals; Conversion optimization to ensure highest yield from investment. Activities: Responsible for all media activities (in-house or through an agency): Paid Search, SEO , Banner display, Print, Directory Listings, Email, Social Media: Budget/reforecast management; Agency management (contract, accountabilities, reporting, approvals, goals, growth, metrics); Metrics management (lead goals / enrollment goals / profitability management); In-house direct buys (negotiating/renegotiation, creative trafficking, measurement/reporting, optimization). Responsible for optimizing conversions: Working with agency and internal resources to ensure website(s) are optimized for search engines; Working with agency and internal resources to ensure website(s) is optimized for visitor conversions (content messaging, landing page design, lead capture optimization); Working with agency and internal resources to ensure ad messaging/placements are on target and meeting goals.



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